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entering the finnish market


Entering the Finnish market - some typical features of the Finnish people

  • Spontaneous
  • Adaptation to instruction
  • Personal responsibility
  • Activities
  • Creating conflicts
  • Decisions are made at a higher level
  • Obligation
  • Extra honesty
  • Short time = efficiency
  • Shyness, let’s talk when it’s necessary
entering the Finnish market
We have hands on approach to what we do
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  • Population 5.6 million 
  • EU member with € as currency
  • Member of NATO since April 2023
  • Time zone: Eastern European Time (EET) corresponds to CET +1 hour
  • If you call Finland, you must first dial the country code +358 and then the service number without the leading zero.
  • Official languages: Finnish (86.9%) and Swedish (5.2%).
  • Largest cities: 1. Helsinki (660 821), 2. Espoo (300 748), 3. Tampere (245 027), 4. Vantaa (241 061), 5. Oulu (209 934), 6. Turku (195 047), 7. Jyväskylä (144 299), 8. Kuopio (121 383)
  • Finland’s form of government is a constitutional republic. The highest state bodies in Finland are the Eduskunta, the President of the Republic and the Council of State, i.e. the government. President Alexander Stubb, Prime Minister Petteri Orpo.
  • Finland is the world’s happiest country for the fifth time – World Happiness Report
  • Finland’s Independence Day is the most important event in Finland (in Finnish Suomen itsenäisyyspäivä) and it is celebrated on December 6. The day counts as the country’s national day and is a flag day

Usefull links for entering the Finnish market:

Business Finland

This is Finland

Visit Finland

Info Finland

Finland business guide

etablera sig i Finland
Ice hockey is a national game in Finland

How to success in export sales?

  • A strong understanding of the target market: It is important to have a deep understanding of the cultural, economic, and legal environment of the market you are targeting.                                                                                                                                                         

  • A high-quality product or service: In order to be successful in export sales, you need to have a product or service that meets the needs and preferences of your target market.                                                                                                                                                                

  • An effective marketing strategy: Developing an effective marketing strategy that takes into account the unique characteristics of the target market is crucial for success in export sales.                                                                                                                                                 

  • Strong relationships with partners and distributors: Building strong relationships with local partners and distributors can help ensure that your product or service is distributed effectively in the target market.                                                                                                                 

  • A robust logistics and supply chain: In order to deliver your product or service to the target market, you need to have a reliable and efficient logistics and supply chain in place.                                                                                                                                                                       

  • Financial resources: Export sales often require a significant investment in marketing, logistics, and other resources. It is important to have the financial resources to support these efforts.

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