Topi Heikonen, CEO
Topi is an experienced Go-to-Market professional with a strong track record of helping foreign companies enter the Finnish market. He started his international career in 2020 by opening doors for Swedish companies in Finland. Nowadays, he serves companies from other European countries as well, such as Denmark, Belgium, and Poland. Topi often speaks on behalf of the Nordic business landscape – an excellent market for foreign companies to enter!
He has marketing experience across a wide range of sectors: pharmaceuticals and medical devices, market research, interim and temporary staffing, software development, industrial lighting and logistics, detergents, and PPE.
Topi holds a Batchelor degree from Lund University School of Economics and Management. His specialty is marketing of services, but his real soul is sales!
“I have always considered myself a cosmopolitan person, perhaps influenced by my family background. My grandfather, Hermann Mock, was originally from southern Germany, and our family occasionally attends reunions in the Regensburg region. Hermann owned a factory in Helsinki, which I used to visit as a child. Looking back, those visits may have sparked my interest in entrepreneurship and business, inspiring a curiosity about how companies are built and grow over time”.
Topi has lived in southern Sweden for eight years – he studied in Lund and worked in Helsingborg. During this time, he became fluent in Swedish and gained an international and multicultural perspective. It was also interesting to experience life as an immigrant who, in a sense, did not belong to the majority.
His mother language is Finnish, fluent in English, and Swedish Topi works effectively across international teams and multicultural business environments. His passion for connecting people and business opportunities enables clients to accelerate their growth journey and increase sales in new markets.
My motto: “Quality does not cost, lack of quality costs”
Katja Rasi, Partner
I hold a Master of Science in Technology degree in Environmental Engineering and have studied in both Finland and Spain. My technical education has given me a strong foundation for working with companies in technology, energy, environmental solutions and other technical industries.
I have more than 20 years of experience in B2B sales and business development, and I have been an entrepreneur for over 10 years. During my career, I have worked in sales, international business and business development both in large international companies and as an entrepreneur.
I am the founder and CEO of 100 Solutions Oy, where we help B2B companies grow their sales and enter new markets. My particular strengths are outsourced sales, market entry and practical business development. I have worked with companies expanding in Finland, the Nordic countries and across Europe.
Having worked extensively with technical products and solutions, I understand both the commercial and technical side of B2B sales. My experience covers water and environmental technology, energy, construction, industrial solutions, IT and other technology-driven businesses.
Finnish is my mother language and I speak Englisth fluently – some Swedish and Spanish as well. For me, internationalization is not only about finding the right market. I enjoy working across different markets and cultures. It is about finding the right customers, understanding how they buy and turning market potential into actual business.
I am happy to bring my sales experience, technical industry knowledge and hands-on approach to support companies looking for growth in Finland, the Nordics and Europe.
My motto: “100 small steps towards the right market are better than one big step in the wrong direction”
Our GTM references cover several foreign exporting companies from Sweden, Denmark, Norway, Belgium and Poland:
«Through the collaboration with Topi and Tradehuset, it was both quick and easy to get in touch with the Finnish market. Through solid work and great commitment, Topi has built up contacts that we previously had difficulty making. I can warmly recommend a collaboration with Topi and Tradehuset!”»
Jonas Lagerstedt Nordisk export manager Metalsistem
«I want to thank you so much for your work and will strongly recommend you and your company to others who are looking for Finnish-speaking candidates. Through your network, you have brought forward and presented very good candidates and I will absolutely turn to you directly in the future recruitment of skilled personnel. »
Elena Ahlbin Financial Manager Shimano Nordic AB
«I can highly recommend the services of Oy Tradehuset AB and Topi Heikonen. I have had the pleasure of collaborating with Mr. Heikonen on a business development and geographical expansion project and I can confidently say that he is a reliable and professional partner.
Oy Tradehuset AB has consistently delivered high-quality services within the agreed-upon timelines. He is dedicated, knowledgeable, and always willing to go above and beyond to meet our requirements.
In particular, I would like to highlight the exceptional work of Topi Heikonen. Mr. Heikonen is a highly skilled and experienced professional who brings a wealth of expertise to the table. He is a great communicator, problem-solver, and a strategic thinker. His attention to detail and proactive approach have been instrumental in the success of our collaboration.
I have no hesitation in recommending Oy Tradehuset AB and Topi Heikonen for any business partnership. Mr. Heikonen’s commitment to excellence, integrity, and customer satisfaction make them a valuable partner to any organization.
Alexander Santmarie CEO Waldmann Ljusteknik AB
«Feels the cooperation has been good. You have been flexible, fast and solution-oriented, and understood the assignment well. The candidates you have found and presented have apparently been good. I got a good first impression from everyone. Like the way you have used contact networks and other local forums to interrogate you on the matters before we have received an answer. Good help for sourcing information.»
Vetle M. Svendsvoll COO E-Wheels Europe AB
«Tradehuset och Topi Heikonen is our man in Finland. We are glad that we managed to find a competent partner for our business in Finland, and we give our warmest recommendations to Topi and his company.»
Jan Borg CEO Nordic Bench AB
Concrete examples on how TradeHuset has helped foreign companies with their market entries in Finland:
- Waldmann Ljusteknik & Metalsistem Nordic – searching for new distributors for industrial luminary and warehouse storage systems in Finland
- Cortec Medical & Amabilia Medical – direct sales activies towards customers buying medical devices
- E-Wheels – market research on competitors, legistrations and available premises for electric scooters
- Shimano Nordic – helping with recuitment of Finnish-speaking emloyees for the customer service
- Job Talent – searching for potential companies for mergers and acquisitions (M&A) in the temporary staffing industry
- Apptech – acting as a contact & communication link with Finnish subsidiaries in the building technology
- GHN Pharma Nordic – helping with the public tender processes and the launch of a new medical devise on the Finnish market
- Spondeo Consulting – customer acquisition for their consulting services concerning export