Frequently asked questions – FAQ
1. How does TradeHuset differ from other Go-to-market companies?
We combine strategic consulting with hands-on execution. Traditionally GTM companies focus mainly on the strategic guidelines and planning leaving execution to others. We think that the best market survey is to conduct a test drive to find out the real potency of your product or service.
TradeHuset is located in the Capital Area close to the top-tier clients and partners. Meeting face-to-face is still a powerful way to connect despite existence of modern digital tools. Furhermore, TradeHuset offers trilingual services which enables close ties to Sweden as well – Finnish, Swedish and English.
2. What are the most common mistakes when a foreign company expands to Finland?
Many foreign companies try to create customer and partner connections in English. Using English is a logical choice because Finns has high proficiency. Finland ranks high globally (12th out of 123 countries/regions). Althoug Finns have a “Very High” proficiency, they prefer to be contacted by Finnish language – reflects trust and security which are essentials in the business relations. TradeHuset speaks Finnish as a mother tongue creating a trustful connection right from the beginning.
Entering the Finnish market on you own, without a local GTM partner, is slightly hazardous for many reasons – “You never get a second chance to make a first impression”.
3. What experiences does Tradehuset have in your specific industry?
Our main focus and expertice is on the B2B business reaching professional players. We have experince in several B2B business but not in every field. On the other hand, we learn quickly with adaptable and open minds! Sometimes it may be advantageous to have outsider in the project – new approaches and angles available!
If you are hesitant about our competence in your business field – let us to find a more suitable partner for you project from our business network instead!
4. Does TradeHuset help with finding Finnish distributors or partners?
Definetly yes! You define first what kind of distributors you want have. After that TradeHuset creates a long-list and sharet it with you via a shared Excel file. The long-list narrows down to short-list by your preferences – now TradeHuset is ready to contact potential partners by tailored emails and telephone calls. Domestic calls are necessity because nowadays many Finns block up foreign calls fearing fraud attempts. TradeHuset creates longlist by utilizing local business directories, LinkedIn, Google, AI and own business networks and other contacts.
5. Does Tradehuset offer translation services for marketing materials?
We translate your marketing material and other communication into Finnish. We don’t use AI in the translation process to avoid generic result. Our translations are based on native languare skills in Finnish. We don’t only translate but also localize your material to fit the real Finnish environment. Fluent and correct language reflects quality and commitment. We want to provide this for your company – increasing the probability of your success in the Finnish market!
6. How is recruitment support implemented in Finland?
You tell us what kind of employee you need. We know the right channels where to put the job announcement. We filter and conduct the first interviews of candidates. The process is in Finnish so that we can secure the candicate’s profiency in the Finnish language. You make the final decision. There is a warranty – in case of failed recruitment, we will continue the process for free.
7. What are the benefits of the Interim Team member service in the market entry?
The Interim Manager/Specialist/Sales service is a complete turn-key solution for your market entry in Finland. You stay in your homecounty and we take care of everything! As we know – interim is a flexible solution because it is not employment. Different commitment scopes available: from 20% up to 80%. You start it when you want – and finish when you want. No extra costs or any commitment period.
8. Does Tradehuset help with mergers and acquisitions (M&A) Or establishing a subsidiary in Finland instead?
We help to find and contact potential Finnish companies for negotiations. We iniate meetings – in person or via Teams – and act as a chairman and take care of concrete arrangements. Sometimes the solution is to start a daughter company here. We let our trusted partners to take care the most complex task like due diligence, current corporate legislation and tax practices.
9. Does TradeHuset offer help with public tenders?
Foreign companies are allowed to bid although many procurement documents are published only in Finnish (or Finnish and Swedish), particularly for smaller national procurements. Finnish (and sometimes Swedish) proficiency may be essential because staff must communicate with residents and authorities – TradeHuset will gladly help your company to bid with the right languages!
10. Does TradeHuset’s services cost a lot to your company?
TradeHuset’s pricing is moderate – we keep cost down by avoiding unnecessary expenses. Our consultant fees are based on an hourly/daily/monthly rate, hybrid fee or lump sum. Our services are flexible and secure – there is an option to quit when you wish without extra costs or any commitment period.
“It is always cheaper to do the job right the first time”. “Quality doesn’t cost money, lack of quality does”s.